In the blog, “Are You Lost When It Comes To Building Your Brand? Do You Know Where To Start?”, I introduce the CFX Personal Branding Wheel™. I talked about how this wheel was created to help you learn how to develop and maintain your personal brand throughout your career. Be sure to read the blog if you are looking to get started or organizing your personal branding efforts.
At the center of this wheel is the foundation for which your brand is built upon and we call this your CORE. It’s about who you are. It is about your behaviors and those driving forces that make up the CORE of the wheel. In this blog I want to discuss these “driving forces” as part of your CORE.
The base of the iceberg is typically bigger than the tip and is not easily seen. What motivates you is not as easily identifiable as your behavior. The base of the iceberg represents those motivators that drive you to do what you do. These are called your 12 Driving Forces®.
These are important to identify and know because if you are not passionate about what you are doing, you are not productive.
Organizations with higher than average levels of employee engagement realize 27% higher profits, 50% higher sales, 50% higher customer loyalty levels and 38% above average productivity.
Gallup, State of the American Workforce Report, 2013
So, let’s first review the history of these 12 Driving Forces® so you can gain a better understanding of the impact they have on your daily interactions at work.
The first to introduce and define human motivation and drive was Eduard Spranger, a German psychologist, teacher and philosopher in 1928. His book, “Types of Men,” identified six primary categories of motivation, and believed these motivators were hierarchical. These six types are: Theoretical, Utilitarian, Aesthetic, Social, Individualist and Traditional.
Target Training International Success Insights (TTI®) expanded on Spranger’s work. The organization felt Spranger’s initial research told “half the story”. TTI’s “neurological and database research revealed avoidance, compared to acceptance, is often a more powerful force. As a result, six became 12 by analyzing and naming both ends of Spranger’s six categories.” These are what TTI® calls your 12 Driving Forces®.
These 12 Driving Forces® are established by looking at each motivator on a continuum and describing both ends of the continuum. All 12 descriptors are based on six keywords, one for each continuum. The six keywords are: Knowledge, Utility, Surroundings, Others, Power and Methodologies.
The 12 Driving Forces® evolved from the six motivators. They are outlined in the 12 Driving Forces® graph below. Each gives you more definitive information about what moves you to action. Identifying which of these 12 Driving Forces® you possess, will empower you to build on your strengths.
You will learn how to provide the most accurate understating of who you are and what makes you unique.
TTI Success Insights® says that “Each driving force represents a lens through which we view the world, what we consider to be fulfilling and rewarding, and what sparks our initiative.” TTI® also states that, “Each of us has primary drivers, which are our most potent protagonists. They are the forces compelling the story of our lives forward. The remaining eight forces are at play situationally or not at all.”
And like behaviors, recognizing what motivates others and how they differ from you, helps you communicate more effectively.
For example, you might be a “Social” person who likes to help others; however, are you one that is more “Altruistic“, where you like to help others for the sake of helping others, expecting nothing in return? Or, you might be a “Social” person who likes to help others, but you do expect something in return, which is called “Intentional“. This does not mean tit-for-tat. An example might be that if you offer to help someone on a project you would expect someone to do their part as well.
What is important to remember here is that knowing and identifying your
has loads of benefits when building your brand!
This can help you with such things as: writing a solid resume, developing a Personal Branding Statement, building a strong LinkedIn Profile, communicating more effectively, both verbal and written, enhancing your presentation skills, being effective with your business etiquette and protocol skills, enhancing your business dining and entertainment decorum, participating better in business meetings and networking events, just to mention a few.
I hope you can see how this knowledge can help build your brand. Being aware of who you are and how you do things enables you to make more conscious choices in all aspects of your professional life. Even your personal life as well. This approach to developing and maintaining your personal brand is built on a strong foundation. A foundation that is sustainable for years to come. Enjoy the process!
To read more blogs on the topics of Personal Branding, click here. Keep in mind that we are constantly adding new blogs so be sure to check back!
You can also submit any question concerning this topic or other personal branding topics by submitting your questions here. Our “ASK! The Branding Experts” will try to answer your question(s) in a blog!Organizations with higher than average levels of employee engagement realize 27% higher profits, 50% higher sales, 50% higher customer loyalty levels and 38% above average productivity.