Color Analysis Theory

Why Do You Need To Understand The  Elemental Wardrobe Color Palettes™ Theory System? What Does It Actually Mean?

Knowing your Elemental Wardrobe Color Palette™ is critical in building a professional wardrobe. It will save you a great deal of money, reduce your shopping time by 50%, and purchasing mistakes by 100%. No more guessing, it is about knowing!

Why? Because your Elemental Wardrobe Color Palette™ not only tells you which clothing colors look best on you, but it also tells you the best colors for your: accessories, hair, and makeup (for women).

The goal is for everything you wear to harmonize with your personal coloring which consists of your skin, hair, and eye colors. When you wear colors that do not harmonize with your personal coloring your skin absorbs these colors, making you look tired and drained of energy, and can age you as well by highlighting wrinkles or creases on the skin. Your hair can become drab looking, washed out if you will. Your eyes can become less vibrant or void of color.

When you wear colors that harmonize with your personal coloring, you look refreshed, more youthful, and vibrant. And it is knowing that you are wearing the right colors, that gives you confidence, and it’s this confidence that helps promote success!

So How Does The Elemental Wardrobe Color Palettes™ Work?

HVC Wheel

Every color you see is made up of three-color characteristics: HUE, VALUE, CHROMA. Each Elemental Wardrobe Color Palette™ was created by a combination of these color characteristics. As you read the description below of each of these characteristics, think about how these colors also are reflective of your skin, hair, and eye color.

When you think of HUE, think of the word color. There is a difference; however, suffice to say, on a basic level you can use the word color. The reason why is that the HUE tells you what “color family” a color is from.

For example, pink is a red HUE. Every color has a base HUE of yellow or blue. A yellow-based red color would be called a tomato-red, where a blue-based red color would be called a cherry-red. There are many types of red, a color characteristic helps you define it more accurately.

You can see from the graphic that the FIRE and EARTH palettes have colors that have a yellow base (undertone) to them. And the AIR and WATER palettes have colors that have a blue base (undertone) to them.

NOTE: Some colors are considered “neutral” and can look great on everyone.

VALUE refers to how light or dark a color is. The lighter "value" palettes, FIRE and AIR has more white in their color, whereas the EARTH and WATER palettes have more black in their colors.

CHROMA defined

CHROMA, technically called chromaticity, refers to how clear or muted a color is. You get a muted color by adding gray to it. For example, pink is clear, add gray to it, and eventually, you get the color mauve.

Which One Am I?

That’s the million-dollar question! For some, it is very obvious, for others it's more complicated. When it’s easy, it is because you are what we call a “pure palette”. When not so obvious, it means that you have a “primary palette” and a “secondary palette”. Meaning you are a blend of the two.

Click here, to take the Elemental Wardrobe Color Palette™ online analysis. We look forward to helping you create a professional image that is reflective of who you are, without losing your own sense of identity!

To read more blogs on the topics of Professional Image, click here. To learn more specifically about what it takes, besides just color, to create a Professional Image, click here. Keep in mind that we are constantly adding new blogs so be sure to check back!

You can also submit any questions concerning this topic or other personal branding topics by submitting your questions here. Our “ASK! The Branding Experts” will try to answer your question(s) in a blog.

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For the past 25 years, The Personal Branding Center has helped thousands of professionals enhance their Visibility, Image, and Performance in the marketplace.

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