A Strategic Approach

What Is Corporate America’s Biggest Challenge?

Their employee’s communication skills, or lack thereof. Poor communication skills does not only hinder one’s success potential, but employees with poor skills can also contribute to a low-performance organization.


There are two key elements to engaging in effective communications: self-awareness and social-awareness. Self-awareness has two components. The first one is about how the employee clearly understands his or her strengths that enhances their communications.

The second one is for the employee to identify those challenges that might hinder how they communicate with others. This component is critical and must be understood before communication becomes a distinct liability for the individual and for the organization.


The social-awareness aspect is about understanding how others communicate; however, it is more about one modifying his or her communication style with others, not pointing out to others their discrepancies in how he or she might communicate.

Business Impact

  • Identifying and understanding how behavior and what one values can impact the communication process.
  • Enhance effective communication with internal and external customers.         
  • Identify and build communication strengths.      
  • Identify and manage communication challenges before they become a distinct liability.  
  • Increase self-confidence.
  • Understand one’s “comfort zone” and how to extend that “zone” for effective communication.
  • Utilize non-verbal communication to support the verbal communication process.
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