A Strategic Approach

Perception Identity


Before any words are spoken or handshakes take place, a perception of your employee has already been formed. In a split second, others assimilate this perception as being more authoritative or approachable. This Identity™ can set-the-tone for how a relationship is going to unfold, affecting your employee’s success potential.

When others perceive them in this way, regardless of whether or not it is true of who they are, will determine how one interacts with them or not.


When employees gain a better understanding of how to strategically position themselves to an audience or for any business situation or presentation, only then can he or she capitalize on the business at hand, having a more positive outcome of their agenda.


To accomplish this, we determine an employee’s ID as being more authoritative or approachable. Once that is determined The Parker Factor™ is applied.

The Parker Factor™ teaches the employee how to position themselves for various business opportunities to have a stronger impact in their image positioning efforts. Please see the following principles:

The Parker Factor

Principle 1
desired perception

The “desired perception” is how an employee wishes to set-the-tone for specific  business opportunities. To do this he or she would need to analyze the dynamics of an opportunity  to determine if he or she should reinforce or modify their Perception ID™. This can be achieved by following the CPR Approach.


What are the dynamics of the situation?


What is your desired outcome of the situation?


What is the relationship between all the parties involved?

Principle 2
perception impact

How much of an impact of the “desired perception” does your employee want to project? The “percentage impact” should range 50% to 100%.

Principle 3
modification quota

How much does your employee need to modify in order to position themselves correctly for the business at hand? He or she would subtract their natural state from their desired state to determine what percentage they need to modify.

Principle 4
impression management tactics - (im-tactics)

The final decision is to determine exactly which impression-management tactics your employee  would need to modify in order to reach his or her “modification quota”. For example, would they wear darker colors or lighter colors. Or would a female opt for a pant suit as opposed to a skirted suit. Perhaps a male would wear a slip-on shoe versus a lace-up shoe, as each type show gives a different message. There are many im-tactics available for your employees when want to position themselves business.

Business Impact

  • Build a strong Personal Brand.
  • Strategically position one’s Perception ID™ more effectively.
  • Utilize impression management tactics for effective image positioning.
  • Maximize personal image and body language to enhance communication.
  • Diminish poor body language habits/nervousness. 
  • Gain a better understanding of how others perceive oneself in a split second.
  • Attain a confident, intuitive understanding of how one is perceived and the impression he or she projects.
  • Boost confidence level ten-fold.
  • Optimize performance.    
  • Strategically position oneself in various business situations.
  • Increase leadership skills.
  • Significantly influence attitude and professional outlook.
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