A Strategic Approach

Perception Identity


Before any words are spoken or handshakes take place, a perception of your employee has already been formed. In a split second, others assimilate this perception as being more authoritative or approachable. We call this one’s Perception ID™ and sets-the-tone for how a relationship is going to evolve, affecting your employee’s success potential.


When others perceive one’s Perception ID regardless of whether or not it is true of who they are, because it is the onlooker’s perception, will determine how one typically chooses to interact with them.

When employees gain a better understanding of how to strategically position their Perception ID to an audience or for any business situation or presentation, only then can he or she capitalize on the business at hand, having a results-driven outcome of their agenda.


Once a Perception ID™ has been determined The Parker Factor™ is applied. The Parker Factor™ teaches employees how to position themselves to have a stronger impact in their Image Positioning  efforts. Please see the following principles.

The Parker Factor


principle 1: desired perception

The “Desired Perception” is how an employee wishes to set-the-tone for specific  business opportunities. To do this, he or she would need to analyze the dynamics of an opportunity  to determine if he or she wishes to project a presence that is more authoritative or approachable. This can be achieved by answering the questions from the following the CPR Approach.

CPR Approach


What is the purpose of the meeting/presentation?

Who are the participants involved?

Where is the location of the meeting/presentation?

How formal or casual is the situation?



Define what the purpose of the meeting/presentation? 

To persuade, to engage or to negate a situation.



What is the relationship between all the parties involved?

principle 2: Percentage Impact

How much of an impact of the “Desired Perception” does your employee want to project? The “Percentage Impact” should range 50% to 100%.

principle 3: Modification Quota

The formula allows your employee to determine the difference between one’s Perception IDentity™ and their desired perception.

principle 4: impression-Management-tactics

Principle 2
perception impactasdThe final decision is to determine exactly which impression-management tactics your employee  would need to modify in order to reach his or her “modification quota”. For example, would they wear darker colors or lighter colors. Or would a female opt for a pant suit as opposed to a skirted suit. Perhaps a male would wear a slip-on shoe versus a lace-up shoe, as each type show gives a different message. There are many im-tactics available for your employees when want to position themselves business.

Principle 4
impression management tactics - (im-tactics)

Business Impact

  • Build a strong Personal Brand.
  • Strategically position one’s Perception ID™ more effectively.
  • Utilize impression management tactics for effective image positioning.
  • Maximize personal image and body language to enhance communication.
  • Diminish poor body language habits/nervousness. 
  • Gain a better understanding of how others perceive oneself in a split second.
  • Attain a confident, intuitive understanding of how one is perceived and the impression he or she projects.
  • Boost confidence level ten-fold.
  • Optimize performance.    
  • Strategically position oneself in various business situations.
  • Increase leadership skills.
  • Significantly influence attitude and professional outlook.
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